About Us

Established:
Hour Dee Parfums, founded in 2024, was born from a passion for fragrances and innovation. We offer affordable, luxury-inspired scents for men (GINOO) and women (BINI). We now operate five kiosks in the South. Robinsons Place Imus, SM City Tanza, SM City San Pablo, SM City Trece, and SM City Bacoor. We continue to grow every year.

Mission:
We design perfumes that are wearable and perfectly suited for the tropical climate fresh, long-lasting, and never overpowering. Our goal is to make luxury perfumes accessible to everyone by offering elegant, enduring scents at budget-friendly prices, inspiring confidence and self-expression with every spray.

Vision:
To become the leading homegrown perfume brand in the Philippines, recognized for quality, innovation, and accessibility, with a dream to expand locally while ensuring there’s a perfect scent companion for every individual.

Core Values:
Passion for perfumery, sustainability, ethical sourcing, and customer satisfaction.

Collections:
Over 50 developed scents.
25 for women (BINI).
25 for men (GINOO).

Concentration:
All products are extrait de parfums, giving 6–16 hours of lasting power.

Price Point:
50ml bottles for only ₱599.